6 Signs You Need a Pinterest Manager
Do you feel like you're constantly busy but your to do list never seems to end?
Let's face it. We only have so many hours in a day. You don't have to be doing #allthethings. Your business should allow you to do the work you love so that you can actually enjoy your work and life.
I've heard people say that Pinterest is one of the most effective yet the most confusing platforms to market your business. Just like any other area in your business, you have the option to DIY, or grow faster by outsourcing. I
f you love working on your Pinterest marketing activities and keeping up with new changes, then that’s great! You probably don’t need to read this.
But if that’s something that makes you feel overwhelmed, keep reading.
Why You Need Pinterest for Your Business
There are many ways to grow an online business, and Pinterest is one of the tools well worth considering. It’s one of the fastest growing platforms with 265 million active users (as at early 2019).
One amazing thing about Pinterest is that a pin can continue to appear on the feed for months, and even years if your pins go viral. A post on Instagram or Facebook has a shelf life of only a few hours.
And Pinterest is not just a platform to look for recipes or DIY ideas. If you think your niche is not suitable for Pinterest, think again, because there are 75 billion ideas circling on Pinterest! Try searching your niche on Pinterest and see how many results come out.
There’s a reason why so many people in the online business world are raving about Pinterest. See it for yourself.
What’s a Pinterest Manager and Why You Need One
A Pinterest manager is a
magical unicorn professional who helps business owners implement Pinterest marketing strategies and take care of their Pinterest accounts to help reach their business goals.
They’re also sometimes called Pinterest VA, Pinterest Strategist, Pinterest Specialist, Pinterest Expert etc. A Pinterest professional can help you with a variety of projects from a new business account setup, account review and cleanup, account management, designing pin graphics to strategy and consultation. I’m a Pinterest Strategist and you can view my services here.
Here are signs that you’re in need of a Pinterest Manager.
1. So many things to do, so little time
You wear so many hats as a business owner, and there aren’t enough hours in a day. Pinterest marketing doesn’t have to be one of the hats you wear.
Track the time you are spending on Pinterest marketing activities each week (from creating pin graphics, scheduling pins, writing pin description to keeping up to date with new Pinterest changes). Think of the “other business growth activities” you can accomplish with the freed up time you get, not to forget the kind of growth you can expect to achieve by handling it to an expert.
2. You don't have time for another 'social' platform
You’ve heard great things about Pinterest and you can’t wait to get started. But you’re already spreading yourself thin with Instagram, Facebook and the like. Adding another platform might just be the quick stairway to burnout. After all, we’re supposed to focus on 1 or 2 social media platforms and master it until we add another one to the mix.
But here’s the thing. Pinterest doesn’t function exactly like a social media platform. It’s a search engine where people are looking for ideas and information.
I don’t consider Pinterest as “one of the social platforms” to add to my social media marketing mix, but rather see it as a strategy that complements my Google SEO efforts. A platform that brings targeted traffic. You either go the DIY route and get overwhelmed, or grow it faster with the help of a Pinterest specialist.
3. You've been pinning without a strategy
You’re on Pinterest, but you’ve been kind of throwing spaghetti on the wall and see what sticks. You may not know what boards to create or what pins to save to bring the right audience to your account. Or you’ve been pinning on and off without being consistent. Without a strategy in place, you won’t see the true potential of Pinterest marketing.
4. Creating Pin Graphics Takes away your time and energy
If you love the designing images part, you’re in your happy place! However, not everyone is has an eye for design. It can be a real struggle (and time waster) if you’re forcing a pin image out which people might not even click on. It takes a combination of design skills and coming up with a compelling title to stand out on Pinterest.
5. You Can't Keep Up with the Ever Changing Platform
Pinterest is an ever changing and growing platform. What works today may not work tomorrow. Pinterest professionals constantly keep up with the industry changes so you don’t have to.
6. You Dislike Working on Pinterest Marketing Activities
I have yet to meet someone who dislikes Pinterest as a user to look for ideas and inspiration. But I’ve seen plenty who don’t enjoy working on the ins and outs of Pinterest marketing for their business. It’s a whole other different thing on the other side.
Common business wisdom has it that you should outsource tasks that you dislike doing, or those you’re not good at. So there’s that. I’d like to hire a general VA and a bookkeeper some day 😃.
How a Pinterest Manager Can Help with Your Business
1. Develop a customized strategy for your business
Many people think that managing a Pinterest account means happily selecting pins and scheduling them out. The truth is, there's so much that goes on behind the scenes. Some of the things Pinterest managers do include keyword research, maintaining existing boards and coming up with new board ideas, optimizing your pins' reach by joining the right group boards and Tailwind Tribes etc.
A good Pinterest manager will seek to understand your business goals and implement a Pinterest marketing strategy that aligns with your goals.
2. Grow your traffic, email list, and sales
Think of Pinterest as the first step in your sales funnel. Pinterest helps you get discovered by a potential new fan by bringing them to your website. If they like what you put up out there, they may sign up to your email list or download your freebie.
An experienced Pinterest manager can help you give suggestions and strategies to optimize your website for Pinterest so that your Pinterest marketing efforts are paid off.
3. More time in your day
Did I mention about saving time? Time is GOLD! A Pinterest manager can give you back your precious time. Invest your freed up time in your CEO activities, self-care, or time with your family.
4. Experience Faster growth
Despite the title, let me explain that Pinterest is not a fast-moving platform. It takes a few months to see some results. What I meant by “faster growth” is that, unless you’re fully focused and committed with growing your Pinterest account, you won’t see as fast or as effective results as compared to handing it off to an expert who lives and breathes Pinterest everyday.
5. Help You Create Pins that Get Clicks
The goal of a Pinterest manager is to help you get quality traffic to your website. If you’re not design savvy or doesn’t have a dedicated graphic designer, most Pinterest managers offer pin design services too. They can help you create pin graphics designed to work for your niche on Pinterest.
Be sure to check their portfolio before getting your Pinterest manager to design your pins.
So if you've been treading waters with Pinterest, or are completely ignoring it because you don't have the time, maybe hiring a Pinterest manager is the answer.
Ready to have your Pinterest account grow on autopilot? Have a look at my services and find out if we're a good fit!