Back to Basics (Part II): how to optimize Your Pinterest Account with Quality Boards
You’ve set up a new Pinterest business account. Now what? It's time to fill up your account with boards that attract your ideal client. In Part I of my Back to Basics series, I shared a step-by-step guide to setting up your Pinterest business account. You can read it here.
Now let’s talk about adding a personality to your Pinterest account with boards that meet your ideal client’s interests.
What are Pinterest boards?
Pinterest boards are the topics around which your pins are organized. Boards also let someone visiting your profile see at a glance what your business is all about, what you offer, and what inspires you. Simply put, boards help to strengthen your brand by giving a personality to your business.
The Magic Number of Boards
Well, let me tell you a secret. There's no magic number of boards to start off with. Most recommend 10 boards to start with. You can start with 10, 15, 20, or even less than that. Ten boards just seem to be a manageable number to start with, because you'd want to fill those boards with pins.
I create 10 boards for my clients in my Pinterest account setup package. It’s manageable for a new account and you can add new boards as you go along.
How to Brainstorm Boards Ideas
This is my 3-Step process to finding board ideas:
List down the types of content you create. How can your content be split into different categories?
List down the products, services, and freebies you offer. Which boards can they be pinned to?
List down other type of boards that your audience would be interest in.
Let’s break them down.
1. Types of Content You Create
Let’s say you’re a finance savvy lady who run a personal finance blog for women seeking financial freedom. You blog about tips for earning money, saving money, setting financial goals and similar topics. These are some board ideas:
Personal Finance Tips (a more general board)
Money Saving Tips
Earning Money from Home
Reaching Financial Goals
Frugal Living Tips
Debt Free Living
<Your website name> Blog
The last one in the list is where you’ll house all your content. (Some like to call it “Best of <website name>” but I’m personally not a fan of it.) Whatever you call it, make sure to have a board that house all of your content so you can view all your pins in one place.
2. Products, Services, and Freebies You Offer
Do you sell products or services related to the topic you write? If you sell a financial goals planner, you may consider creating a board called “Planner Ideas”. Your financial planner product pins can also be pinned to the “Reaching Financial Goals” board you created earlier.
If you have a free course teaching about creating a budgeting system, the pin promoting your free course can fit well into “Budgeting Tips” board. You may also create boards like “Budgeting System Ideas“ or “Free Online Personal Finance Courses“. You get the gist.
QUICK TIP: It’s perfectly okay to have boards that can contain similar pins. The more boards you pin the same pin to, the more exposure the pin will get.
3. List down other types of boards that your audience would be interested in
This takes some guess work especially if you’re new in business and you’re still figuring out the interests of your ideal client.
Start with the most popular niches on Pinterest. Even if you don't create content in these areas, having a few boards around any of these topics suited for your target audience can give your account an extra boost.
Home and garden
Health and Wellness
Party, weddings and events
Kids and Parenting
Think about your customer’s journey, their struggles and aspirations. Here are some examples I got:
Thrifty Travel Tips and Hacks
Frugal Meal Planning
Outfits on a Budget
Motivational Quotes/ Personal Finance Quotes
Life Hacks for Women
Christmas on a Budget (seasonal)
They belong to the popular categories on Pinterest, and cater to your target audience who has interest in personal finance and money savings.
But don't go overboard (pun intended 😃) with these topics. Creating too many different boards in the popular categories will only skew your audience. This may confuse Pinterest and your pins may end up not reaching the right people. I'd stick with 4-5 boards at most.
QUICK TIP: If you run out of ideas, check out the Pinterest profiles of influencers in your niche. What kind of boards do they have? Draw inspiration from them but DO NOT copy.
Give Your Board Keyword-rich Titles and Descriptions
Now let’s check if the Board titles we came up with earlier are Pinterest search-friendly. Users can search by boards on Pinterest and we want to make sure that your board titles contain popular keywords.
Let’s look at “Money Saving Tips”. If you type “money saving” on Pinterest, you can see that the first term that comes out is “Money Savings Tips”. It’s the most popular but also the most competitive keyword.
You can use this title if that’s the most relevant for the pins you’re going to add, but you can also dig further for a more niche name that fits your target audience.
The colored boxes below show more keyword ideas ordered by the most popular searches. You can consider naming your board title “Money Saving Tips for Moms” if that fits your target audience.
Don’t worry so much about choosing a competitive term for your board title. You can add more targeted keywords in the board descriptions.
That leads us to the board descriptions.
It’s important to add a keyword-rich description to your board to help your board get found on Pinterest. Yet, I’ve come across countless boards without descriptions.
I’ve also seen the views went up within weeks for my clients’ accounts with a simple tweak of board descriptions.
To find keywords for board descriptions, use the same method we used above to find board title ideas. A simple tip for writing board descriptions is to write proper sentence without keyword stuffing. Write as if you’re talking to your visitor what kind of content they can find on this board.
Here’s an example from Cultivated Nest.
Now we’ve got all the boards ready to be filled with beautiful pins. This doesn't end here. Come up with new niche boards every 1-2 months or so to give your account exposure to new potential followers.
For example, as a Pinterest manager and strategist, I started with a general "Pinterest Marketing" board, but subsequently, I added new niche boards such as "Pinterest SEO", "Tailwind for Pinterest", "Promoted Pins" and so on. You'd be surprised how many sub-niche topics you can come up with for your type of business.
Give Your Boards a Consistent Look
Now the aesthetics part. Board covers give your profile a consistent and neat look. A Pinterest account with no board covers set up, well, look messy. To set a board cover, there are two ways:
1. you can simply choose a beautiful, relevant image of an existing pin on that board, or
2. you can design custom board covers with text overlay, suited for your brand.
Beautiful pin images set as board covers
Custom board covers with beautiful pictures and a small branding text
Custom board covers with branded colors and text
To add a board cover, go to the board and click on the Edit button. Go to “Cover”, click “Change” and select the pin you want to set as a board cover. If you created a custom board cover, you’ll need to upload the image as a pin first.
Set up Featured Boards
Featured boards is a rotating slideshow of your best boards. This is the first thing your visitors will see after your profile description. If your Pinterest account were a store, think of it as the visual merchandising display you see before you enter the store. Entice your visitors with boards they’d be most interested in. You can choose the boards you want to display on the featured boards.
To set up featured boards -
Go to your profile’s “Settings”.
Scroll down to “Featured Boards” and click “Edit”.
You can select up to five boards to feature.
Select your own blog/ product board as the first board to feature if you already have your own content to pin.
You won’t see anything on the featured boards until you’ve added pins to your boards.
Congratulations! You’ve set up boards that your followers will truly find value in. Look out for my Part III of Back to Basics series where I talk about finding and creating quality pins.
Is this all too overwhelming?
If you find the whole Pinterest setup thing overwhelming, you can hand it over to me for a complete account set up. I handle everything from creating your business account to keyword research to adding pins to each board. Find out more here.